CPX Interactive Blog Update

Our apologies for the three month post drought! We’ve been concentrating our blogging efforts over at The CPX Ad Network Blog. Although there may be an occasional post here, you should definitely subscribe to that blog if you want to stay up-to-date on all things CPX. Thanks and have a great Monday!

New Twitter Features Can Optimizes Your Company’s Twitter Account

Twitter lists were launched in October as a new feature that allows users to organize the people they follow. This prevents important tweets from being lost in the shuffle. It may seem like a tedious task, but it does bring true value to your experience.

Click here to check out our exclusive list of tips and suggestions for making the most of your Twitter feed.

Don’t forget to stay up to date with CPX Interactive by following us on Twitter.

Happy Holidays from CPX Interactive!

Everyone from CPX Interactive wants to wish you a very happy and safe holiday season! Take a look at our holiday card or get into the spirit by playing our addictive game balls of snow! Enjoy!

CPX Interactive Supports the Lustgarten Foundation

CPX Interactive executives, Mike Fleischman ( EVP of Business Development), Gary Bembridge ( EVP of Sales) and David Shay ( EVP of Marketing) attended The Lustgarten Foundation’s annual Holiday Rock & Roll bash last week to benefit the fight against pancreatic cancer. They were among 1,000 guests who enjoyed a rock-and-roll and blues performance by JD & The Straight Shot, as well as a performance by the Radio City Rockettes.

“The Lustgarten Foundation’s commitment to fighting pancreatic cancer over the last 10 years has been amazing,” said Mike Fleischman, CPX Interactive’s EVP of Business Development. “The tremendous support of companies like Cablevision really helps drive awareness and provide funding for accelerated research to help find a cure for this deadly disease.”

Fleischman worked directly under Marc Lustgarten while at Cablevision and looks forward to supporting the Lustgarten Foundation in the future through CPX Interactive.

CPX Interactive Exhibits at IAB Italy in Milan

Milan, Italy was the host of the most important online advertising event in Italy. CPX Interactive was proud to present!

Contact CPX, New Addresses in Spain and Turkey

Our Spain office has moved! They can now be reached at:

CPX Interactive Spain
Paseo Castellana, 140 planta 10
28046 Madrid, Spain
+34 911 430 345

And our new Turkey office can be contacted at:

19 Mayis Mah Sinan Ercan Cad. Pasa Korusu Sitesi C blok no: 40
Kadikoy/Istanbul 34736
Turkey
+90 216 4451971

Visit our contact page here.

CPX Interactive Wraps Up ad:tech NYC

ad:tech New York 2009 was a great success this year. With more than 250 exhibitors, the Javits Convention Center was packed with the largest gathering of online marketers.

ad:tech is an opportunity for brands, agencies, publishers and service providers to come together to share, network, learn and do business.

So much hard work went into the setup for CPX Interactive!

CPX Interactive had a great booth location with tons of traffic.

“A lot of our clients are here,” said, Mike Zacharski, VP of Publisher Development for CPX Interactive. “It’s a great time to meet face to face with our advertisers and publishers.”

Some of the main discussions at ad:tech New York included maximizing international markets, increasing digital spending, increased focus on internal communication and innovation with branding.

Thanks to everyone for making this ad:tech New York a success! Check out our video of ad:tech Day 1 ! Or check out our pictures on Flickr.

The ‘Art’ vs the ‘Science’ of Getting the Click

In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely.

CPX has been developing conversion-oriented creatives for clients for years. We regularly find that creatives we develop for advertisers have significantly higher click-thru and conversion rates than creatives they have run in the past. While online delivery is focused on numbers, metrics and technology, it is important to remember that there are still underlying principles of advertising that apply.

Among Patel’s suggestions: Highlight the brand throughout the ad, Make each second count, and Stay simple.

Coming Next Week: ad:tech New York

Next week, CPX will be exhibiting at and attending ad:tech NY for the fifth year. New York is one of ten ad:tech shows that are put on each year in seven different countries.  It is “the largest gathering of online marketers,” with more than 200 speakers and more than 250 exhibitors. The event will take place at the Jacob Javits Center in New York City from November 4-6.

Attendees are also given the opportunity to have a place in the exhibition hall, which is free to the public, and provides people with access to a variety of companies in one space. For the first time this year, ad:tech New York will be held at the Javits Center. CPX Interactive will be at booth #1500 (highlighted in black below), right in front of the registration area. Be sure to stop by and say hello!

CPX Interactive & The IAB Long Tail Alliance

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole. Find out more about the benefits of becoming a member on the CPX Ad Network Blog.