The ‘Art’ vs the ‘Science’ of Getting the Click

In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely.

CPX has been developing conversion-oriented creatives for clients for years. We regularly find that creatives we develop for advertisers have significantly higher click-thru and conversion rates than creatives they have run in the past. While online delivery is focused on numbers, metrics and technology, it is important to remember that there are still underlying principles of advertising that apply.

Among Patel’s suggestions: Highlight the brand throughout the ad, Make each second count, and Stay simple.

Coming Next Week: ad:tech New York

Next week, CPX will be exhibiting at and attending ad:tech NY for the fifth year. New York is one of ten ad:tech shows that are put on each year in seven different countries.  It is “the largest gathering of online marketers,” with more than 200 speakers and more than 250 exhibitors. The event will take place at the Jacob Javits Center in New York City from November 4-6.

Attendees are also given the opportunity to have a place in the exhibition hall, which is free to the public, and provides people with access to a variety of companies in one space. For the first time this year, ad:tech New York will be held at the Javits Center. CPX Interactive will be at booth #1500 (highlighted in black below), right in front of the registration area. Be sure to stop by and say hello!

CPX Interactive & The IAB Long Tail Alliance

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole. Find out more about the benefits of becoming a member on the CPX Ad Network Blog.

CPX To Attend IAB Forum in Milan

From November 3-4, CPX will exhibit at the IAB Forum Milano 2009 in Milan, Italy, hosted by the Italian branch of the Interactive Advertising Bureau. The conference, which will take place at the Milano Convention Center, focuses on the topics of innovation and competitiveness, as well as the role of the Internet for Italian companies. CPX will be at booth #34, indicated below with a blue arrow:

CPXample.org :: With Power Comes Responsibility

CPX Interactive is proud to announce the launch of our new website CPXample.org.

CPXample is our philanthropic division, which has donated millions of impressions to worthy causes over the years.

Our goal is to provide a “one stop shop” for people who want to make a difference. The Alzheimer’s Association is the first feature organization, in anticipation of their Memory Walk this Fall!

So whether you want to find volunteer work, donate to your favorite cause or play an Internet game, you can do it all here and make a difference!

CPX at PubMatic’s Ad Revenue Conference 2009

October 8th in NYC kicks off PubMatic’s Ad Revenue Conference 2009. CPX Interactive a proud to sponsor as well as thought contributor. CPX Interactive’s President & COO, Rob Rasko, is participating in the panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces and Ad Networks.

This event is set bring together influential thought leaders in the advertising industry to discuss future trends and solutions.To read more about our CPX Ad Network Blog.

CPX Interactive in Pictures

Want to know what we’ve been up to recently at CPX? Check out our Flickr page to see photos from company and industry events, New York City to London!

CPX Interactive Proud to Sponsor Advertising Week Events

By Samantha Karol, Senior Marketing Assistant

Next week is Advertising Week in New York City. While some of our team will be in London for the ad:tech show, others will attend OMMA Global and Mediapost’s Future of Media back in New York.

OMMA Global is a biannual two day event that combines all of Mediapost’s conferences into one “super-conference.” It takes place on September 21-22 this year, and CPX Interactive is happy to be sponsoring this mega event. If you’re there, be sure to look for CPX on your lanyard, in the show program, and in several of the print publications that will be distributed throughout the conference. The event theme is The New Socialism, focusing on the dramatic rise in popularity and influence of social media.

On September 23, is Mediapost’s Future of Media Forum. A special issue of Media Magazine forms the foundation for discussion, and takes a look at the distant and not so distant future of media. You can find CPX on cover three of the magazine. The two-hour program is a town hall style event where audience members will be encouraged to interact with a 12 member panel of industry executives.

Report Finds Display Ad CPMs Stabilizing, Rising in Some Sectors

The “Adify Vertical Gauge Report, Q2 2009” found that average CPMs for online display ads from Q4 2008 through Q2 of 2009 had stabilized.  CPMs have also increased in certain sectors, including real estate, where they doubled during that time.  Read more here, and  visit the CPX Ad Network Blog for more industry news and information.

Trust in Online Advertising Increasing Worldwide

People from around the world have greater trust in online advertising now than in the past. Although, there is still room to grow, the worldwide attitude towards online advertising has improved.

For more, read What Advertising Do Consumers Trust? from eMarketer.