Data-Based Internet Campaigns Providing Advertisers with Instant Measurements
Samantha Karol
Marketing Assistant, CPX Interactive
The Internet is bringing Wall Street to Madison Avenue, as advertisers are discovering the benefits of real-time data that can only be gathered from online campaigns. As the New York Times reported recently, major media companies and advertising agencies are adopting data-based strategies for their campaigns, many with the help of ad exchanges.
CPX Interactive was an early adopter of the exchange model, as one of the first and largest players in the Right Media Exchange. In fact, we still represent approximately 30% of the exchange’s inventory. To learn more about CPX’s relationship with exchanges, read CEO Mike Seiman’s interview with AdExchanger.com.
This entry was posted on June 1, 2009 at 8:18 pm and is filed under Industry Thoughts with tags cpx interactive, internet advertising, online ad network, online advertising. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
