The End That Didn’t Come: How Ad Networks Survived the Recession

This was supposed to be the year when ad networks would cease to exist, and when publishers would cut their ties. But, not only have we survived, we have also prospered.  In an article on MediaWeek.com, Mike Shields explains that although the poor economy has lessened demand for traditional use of display ads (branding), it has also caused a shift toward performance advertising and audience targeting, which gives ad networks a leg up in the industry…read the rest of the post on our new blog: cpxadnetworkblog.com!