CPX Interactive Serves Up Social Media Integration

CPX Interactive Serves Up Social Media Integration

‘Thank You’ to our Marketing Intern, Stephen Kelley for the contribution…

What isn’t involved with social media these days? When Marc Zuckerburg dreamed upFacebook did he think it could enable the overthrow of an Egyptian president? Did he know it would create a new medium for grandmothers to keep tabs on her grandchildren?

Just as Zuckerburg didn’t know how social media would change society today, we don’t know where this great big wave of digital interaction will take us in the future. The viral nature of social media makes information spread like wild fire and CPX is using that heat to fuel our brands.

Mark Zuckerberg, CEO and President of Facebook

CPX Interactive is spurring into this wild beast with innovative products and services to help leverage the power of social media for the success of our clients. CPX is on a select list of Facebook approved advertisers that Google couldn’t even make (http://bit.ly/efvnCM).

CPX offers clients the ability to gain exposure and popularity on Facebook through our ad vendor platform. The platform optimizes campaigns to reach a target collection of “likes” for a fan page, or “allows” for an application. This is a great tool CPX offers brands looking to expand their presence on Facebook.

Social media integration into high definition rich media ad units is another innovative way CPX is linking our brands to consumers. These interactive ads contain multiple high resolution images, flash animations and HD video while seamlessly linking brand websites and “likes” to Facebook Fan Pages. This ad unit also gives users the ability to post the featured content directly on Facebook or Twitter for all their friends to see.

The creative team at CPX Interactive also engineers great custom ads for brands. These creatives can be fully integrated with Facebook “like” buttons and are provided for clients solely at added value.

The CPX Social Media Package allows brands to reach users inside a variety of different social media platforms across the web. This advertising vertical is an attractive addition to CPX’s collection of packages because of the frequency and loyalty of use among site members. Social networking sites like Twitter, Facebook and LinkedIn see 30% of users visit multiple times an hour.

Our social lives are continuously being integrated into digital form. Brands will ultimately influence society online just as they do today, and the role of social endorsement of products will evolve into this space as well. The internet is becoming a social gathering place, and CPX Interactive is providing brands innovative ways to attend the party.

We know that it can be a little confusing.

We make it easy : )–

AWNY 2010 Woman of the Year: Donna Speciale

AWNY 2010 Woman of the Year: Donna Speciale

On March 16, 2011, the Advertising Women of New York held their annual luncheon honoring the Woman of the Year for 2010 at the Hilton Hotel in Midtown, New York City. Hundreds of industry guests and AWNY members were in attendance to honor this year’s award winner, Donna Speciale, President of Investment and Activation atMediaVest.  CPX’s own Ben Turk, Director of Sales; Jamie Gutterman, Director of Sales; Polly Payne, Product Planner/Brand Sales; Ross Cohen, Director of Sales; and Taylor Hall, Marketing Assistant were in attendance. CPX Interactive was not only proud to sponsor and attend the event, but we were fortunate to have the opportunity to speak directly with the guest of honor following the luncheon.

Ben Turk of CPX Interactive talks to AWNY's Woman of the Year, Donna Speciale of MediaVest

Many industry leaders attended event, most of who were there to speak on Donna’s behalf.  Several of these industry leaders toasted to her amazing success.  The panel included such names as: Ted Herbert, Chairman, NBC Broadcasting; Gail Berman, Co-owner and Founding Partner, BermanBraun; Laura Desmond, CEO, Starcom MediaVest Group; David Levy, President, Ad Sales and Marketing,Turner Entertainment; and Michael Speciale, Account/Media Director, Blaine Warren (and Donna Speciale’s father).

CPX Interactive guests left the luncheon with an inspired voice.  The closing speech given by Ms. Donna Speciale was overwhelmingly moving after she thanked her father who fought back tears of joy when he shared his thoughts about his daughter with the audience.  All of the afternoon’s speakers engraved thought provoking ideas about the future of digital advertising.  After the luncheon ended, CPXers commented on what they felt were the highlights of this event.

CPXers talk about the AWNY Luncheon

To see more information about the event, you can visit the AWNY site. You can see photos of the event by visiting our Flickr page.

 

 

Updates from CPX Interactive Week of 3/7/11 to 3/11/11

It’s already March and CPX Interactive has wasted no time in sponsoring and speaking at industry events so far in 2011.
This week, Rob Rakso (President and COO), Gary Bembridge (EVP Sales), Ross Cohen (Director of Sales), and Ben Turk (Director of Sales) traveled to Lost Pines, TX for the iMedia Brand Summit. Rob Rasko presented at the Brand Marketers Meeting on Sunday where he revealed CPX’s new operating system, CPX OS 1.0 as well as how to establish and maintain successful campaigns and customer relationships.

CPX also presented the concept, “Strategy is the New Creative.” An idea created by the company to promote partnership management throughout media strategies, ensuring successful and creative campaign executions. You can read more about this initiative at http://strategyisthenewcreative.com/.

Members of the CPX management team also attended the IAB Annual Leadership Meeting in Palm Springs this past week. Topics covered included highlights of the IAB’s 2011 focus and agenda and included and unveiling of a new video promoting the IAB’s Quality and Assurance Guidelines.

On Thursday afternoon, the CEO and Founder of CPX Interactive, Mike Seiman, is scheduled to speak at Digital Hollywood’s Media Summit in New York City.  The panel, “Hypertargeting: Ad Networks, Ad Serving and Ad Targeting,” includes several other leading voices in the industry including: Benjamin Chen (Chairman and CEO, Mochila), Stephen Yap (Head of Platform Sales, Google), Ian Ali (Sales Director, Microsoft Advertising).

Rob Rasko, President and COO

Gary Bembridge, EVP Sales

 

Above, Rob Rasko and Gary Bembridge take part in a little local fun at the the iMedia Brand Summit held in Austin, TX.

IAB Ad Network & Exchange QAG Video

CPX Proud of involvement in IAB QAG Video

Having just arrived back from the IAB Annual Leadership conference, the CPX Interactive management team was particularly proud of our involvement in the development and creation of a video which was debuted at the conference.

As co-chairman of the marketing workgroup responsible for evangelizing the newly released Quality Assurance Guidelines (QAG), CPX President & COO, Rob Rasko, took the lead on producing the video which features many leading industry leaders sharing their views on the importance of the guidelines. The featured speakers discuss why ad networks and exchanges should seek to become certified under the QAG, and why whether an company is certified should matter to both advertisers and publishers, alike.

The release of the video and its debut infront of a full session at the IAB conference, are only the beginning of what will be a full court press in ‘bringing the word to the street.”

More on the takeaways from the conference and on the status of industry QAG adoption in future posts, but we wanted to make sure the video, itself, gets as much play as possible…so without further adieu…