Updates from CPX Interactive Week of 3/7/11 to 3/11/11

It’s already March and CPX Interactive has wasted no time in sponsoring and speaking at industry events so far in 2011.
This week, Rob Rakso (President and COO), Gary Bembridge (EVP Sales), Ross Cohen (Director of Sales), and Ben Turk (Director of Sales) traveled to Lost Pines, TX for the iMedia Brand Summit. Rob Rasko presented at the Brand Marketers Meeting on Sunday where he revealed CPX’s new operating system, CPX OS 1.0 as well as how to establish and maintain successful campaigns and customer relationships.

CPX also presented the concept, “Strategy is the New Creative.” An idea created by the company to promote partnership management throughout media strategies, ensuring successful and creative campaign executions. You can read more about this initiative at http://strategyisthenewcreative.com/.

Members of the CPX management team also attended the IAB Annual Leadership Meeting in Palm Springs this past week. Topics covered included highlights of the IAB’s 2011 focus and agenda and included and unveiling of a new video promoting the IAB’s Quality and Assurance Guidelines.

On Thursday afternoon, the CEO and Founder of CPX Interactive, Mike Seiman, is scheduled to speak at Digital Hollywood’s Media Summit in New York City.  The panel, “Hypertargeting: Ad Networks, Ad Serving and Ad Targeting,” includes several other leading voices in the industry including: Benjamin Chen (Chairman and CEO, Mochila), Stephen Yap (Head of Platform Sales, Google), Ian Ali (Sales Director, Microsoft Advertising).

Rob Rasko, President and COO

Gary Bembridge, EVP Sales

 

Above, Rob Rasko and Gary Bembridge take part in a little local fun at the the iMedia Brand Summit held in Austin, TX.